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Secondary ticketing - an international problem


Italian girl

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http://www.billboard.com/articles/business/7573495/live-nation-italian-secondary-ticketing-market

Interesting article on what's happening in these days in Italy.. There's a big scandal going on... Live nation is trying to minimize But secondary ticketing market in the last 5 yeasr has become a huge business.. To the detriment of fans!! 

What do you think? How do things go in your countries?

Edited by Italian girl
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It would be really easy to completely eliminate this. The Glastonbury Festival in the UK wiped out scalping for tickets overnight. They simply require you to register online before the ticket sale and upload a passport style photo. They print the photo on the ticket so only the person in the picture can use it. I'll never understand why this isn't used more widely. :shrugs:

GlastonburyTickets.png

 

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No surprise at all. The promoters want a guarantee sold out. There is just one way to get it done. They sell tickets to scalpers. Then it is the scalpers problem if they don't sell tickets. Everytime we see "sold out" as official news that means the promoter sold all the tickets. They didn't lose any money, that's their goal. So the scalpers are the risk takers not the promoters.

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