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Dr. Pepper Issues Challenge To Axl

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DATE: March 25, 2008

SOURCE: Aol blog: Spinner.com

Dr. Pepper to Give Away Free Product If Axl Rose Releases 'Chinese Democracy'

Posted Mar 25th 2008 9:50PM by Kim Davis

Dr. Pepper is imploring Axl Rose to put out his album that's been an astounding 17 years in the making. The creators of the curiously candy-like beverage have promised that if Rose releases Guns N' Roses' 'Chinese Democracy' at any point in 2008, everyone in America will receive a free can of Dr. Pepper.

But free soda aside, the best part about the proposal might just be the way the company is not only relating to, but sympathizing with, the 46-year-old singer. "It took a little patience to perfect Dr Pepper's special mix of 23 ingredients that our fans have come to know and love," said Jaxie Alt, director of marketing for Dr. Pepper -- not even blinking at her nod to the band's 1989 hit 'Patience.' "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album." What's more? The "everyone" in their promise comes with a big, wickedly funny asterisk: According to the Dr., both Slash and Buckethead will be left off the gift list. Bet they didn't see that coming.

Feel like supporting the cause? Head here to get involved.

http://www.spinner.com/2008/03/25/dr-peppe...releases-chine/

Dr. Pepper promotion blog: http://www.chinesedemocracywhen.blogspot.com/

Related forum discussion:

http://www.mygnrforum.com/index.php?showtopic=110886

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DATE: March 26, 2008

SOURCE: PRNewswire

Official press release.

Dr Pepper Will Give Everyone* in America a Free Soda If Axl Rose Releases New Guns N' Roses Album, Chinese Democracy, In 2008; *Guitarists Slash and Buckethead Will Not Be Eligible For Free Soda

26 March 2008

PR Newswire (U.S.)

Copyright © 2008 PR Newswire Association LLC. All Rights Reserved.

PLANO, Texas, March 26 /PRNewswire/ -- Tired of a world in which Americans idolize wannabe singers and musicals about high schoolers pass as rock 'n roll music, Dr Pepper is encouraging (ok, begging) Axl Rose to finally release his 17-year-in-the-making belabored masterpiece, Chinese Democracy, in 2008.

In an unprecedented show of solidarity with Axl, everyone in America, except estranged GNR guitarists Slash and Buckethead, will receive a free can of Dr Pepper if the album ships some time -- anytime! -- in 2008. Dr Pepper supports Axl, and fully understands that sometimes you have to make it through the jungle before you get it right.

"It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," said Jaxie Alt, director of marketing for Dr Pepper. "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as "Dr Pepper for the ears" because it will be such a refreshing blend of rich, bold sounds -- an instant classic."

Show your support for Axl and get on the nightrain of encouragement at www.chinesedemocracywhen.blogspot.com -

About Dr Pepper

Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.brandspeoplelove.com .

SOURCE Dr Pepper

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DATE: March 26, 2008

SOURCE: New York Post

Page Six

DOCTOR'S ORDERS

26 March 2008

New York Post

TIRED of a world in which Americans idolize wannabe singers, and where musicals about high school students pass as rock 'n' roll, Dr Pepper is begging Axl Rose to finally release this year his 17-years-in-the-making album, "Chinese Democracy." The soft drink company's incentive to Axl, the frontman of Guns N' Roses? If he ships the album in 2008, everyone in America - except estranged guitarists Slash and Buckethead - will receive afree can of Dr Pepper. "It took a little patience for us to perfect Dr Pepper's special mix of 23 ingredients, so we completely understand and empathize with Axl's question for the perfect album," said a company spokesperson. Dr Pepper is asking fans to lobby Axl to drop the album already.

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DATE: March 26, 2008

SOURCE: billboard.com

Dr Pepper Sweetens Pot For 'Chinese Democracy'

Axl Rose

March 26, 2008, 11:30 AM ET

Jonathan Cohen, N.Y.

Many have tried, but so far nobody has been able to pry the decade-in-the-works Guns N' Roses album "Chinese Democracy" from the hands of lone remaining original member Axl Rose.

Now, Dr. Pepper thinks it's up to the challenge. The soft drink company says it will give a free can of Dr Pepper to "everyone in America" (excluding ex-GNR members Slash and Buckethead) if "Chinese Democracy" arrives anytime during the calendar year 2008.

"It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," Dr Pepper director of marketing Jaxie Alt says. "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as 'Dr Pepper for the ears' because it will be such a refreshing blend of rich, bold sounds - an instant classic."

Dr Pepper has also launched a blog in conjunction with its offer. GNR's label, Interscope, was unavailable for comment at deadline.

"Chinese Democracy" was most recently scheduled for release on March 6, 2007, but promptly vanished from the schedule without a new date being set. It will be the first Guns N' Roses album since the 1993 covers collection "The Spaghetti Incident"; in the ensuing decade, the group has burned through a reported $13 million in recording expenses.

http://www.billboard.com/bbcom/news/articl...t_id=1003741826

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DATE: March 26, 2008

SOURCE: Rollingstone.com

While we all wait endlessly for Axl Rose to release the long-delayed Chinese Democracy, the makers of Dr. Pepper are being proactive. The soft drink announced they will provide a free can of the soda to everyone in the U.S. if the album drops this year. “It took a little patience for us to perfect Dr Pepper’s special mix of 23

ingredients, so we completely understand and empathize with Axl’s [quest] for the perfect album,” said a Dr. Pepper spokesperson.

http://www.rollingstone.com/rockdaily/inde...a-fall-out-boy/

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