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On 7/14/2021 at 10:08 PM, Bitchisback said:

I hope the one for Hershey isn't a chocolate bar again. It was fitting but not the coolest design lol

I totally agree! I’m guessing a skeleton on a roller coaster this time

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On 6/18/2021 at 3:38 PM, amaninjapan said:

It's been a while, everyone. Hope you're all keeping safe.

I've been keeping myself occupied throughout the pandemic and amongst other things, I completed a little pet project of mine that I thought I'd share.

For years, everybody has talked about a GNR litho coffee table book and how awesome it'd be if they released one. Sadly, it feels like it's just not on the cards. Perhaps it's a little too niche, perhaps it's just a lot of work for minimal profit. There's only so many manhours available and it's best to spend that one profitable merchandise, right? I don't really blame them. A lot more money in t-shirts, for sure.

But you all know my passion for the lithographs and I imagine you all know my website by now. I made the website to share my love for the artwork with other people, as well as all the information I had gathered on the lithographs over the years. Deep inside however, I too kinda wished for a coffee table book.

So... just like how there was no single website on the internet to get all the litho info I wanted, so I just stubbornly made it...

There was no coffee table book about the lithos... so I just went ahead and made it.

Before anybody asks - no, it is not for sale. I am not selling anything. A lot of hard work went into it, but in the end it's really just a self-indulgence and something for my own personal enjoyment. I present to you my LITHORATI book:

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It is 12 inches x 18 inches. Although you can only see the front cover in this photo, it wraps around the back. It lists all the cities that held a concert during Not in This Lifetime.

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It has layflat binding and black-edged pages. I have a fairly big collection of books, including big books such as coffee table books and one of my pet peeves is regular binding.
Regular binding always results in a 'gutter' in the middle of the book that is always curved and hard to see - and if the book doesn't have the right proportions, the book won't stay open at a given page.
It's even worse when it's a picture book because the whole point of the book is to show nice photos and well... you end up losing some of the photo if it crosses the center. Very annoying in my opinion.
So I decided that if I was going to go to all this effort, I was going to make the book MY way and despite the added expense, there was no compromising with the binding.
I went with black-edged pages because all the pages in the book are black and it just made sense.

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I split the book into separate chapters for each leg of the tour. I started with the idea of a splash image for the start of each chapter and that turned into a full double-page spread.
Each chapter page uses a lithograph from that particular leg of the tour, reduced to monochrome and then selective color for the red roses in the image.

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The pages include more than the information I've provided on the website. The website is very matter-of-fact with the notes and references.
The book has this information but included with it is a bit of narrative. You'll notice that most the lithos take up about 3/4s of the vertical height of the page and are sometimes aligned at the top or bottom.
I did this intentionally to reinforce the 'narrative' feeling. I've seen many books about collections that end up very sterile, very much like a catalog, which ends up looking quite boring.
By having the lithographs and text situated up and down across the pages, I felt that it helped establish a narrative flow.
You'll also notice occasionally that some lithographs will take up almost all the vertical height of the page - what I refer to as the "XL treatment."
The "XL treatment" is usually reserved for significant, popular or interesting lithographs from that leg of the tour. But it also helps change up the layout of the page to keep things lively.

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Some pages feature a concert photo - all these photos were taken by me at NITL shows. I took a lot of photos over the years and there were a handful of which I was quite proud.
I occasionally needed to space certain lithographs apart (to keep certain related lithographs on the same page for thematic reasons) and well, what better way to fill it than with my own photos?

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I think it needs to be stressed how BIG this book is. Each page is 12x18 inches, but that means a double-page spread is THREE FEET WIDE. This makes it bigger than most of the lithographs!
An 18x24 inch litho underneath to give some perspective.
Not only is this book BIG but it is also HEAVY. Because of the size, binding and number of pages, it weighs 17lbs. Don't try to open this on your lap - you'll need a coffee table!

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As mentioned previously, the spacing was to make sure related lithos ended up on the same page/spread - such as Foxboro. Obviously didn't want these to be separated.

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I had the freedom to write as much (or as little) as I wanted on each litho and well, some were easier to write about than others. I believe the total word count was around 50,000.

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Some pages got full size concert photos - what can I say, I thought the photos turned out pretty well!

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Although lithographs like Dubai don't show up on my website since they were never printed, I took the opportunity to address them in the book. The website is a
resource for the lithos. This book is more about the artwork, the journey and the collection.

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I haven't updated my website for a while and there are a few things I've learned recently that I've added into the book. I'll get around to updating the website eventually...

12.jpg
Again, another example of the unprinted lithos (Rio de Janeiro in this case) at least getting some acknowledgement and respect in the book.

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I tried to balance out the concert photos so there's roughly the same amount of photos of Axl, Slash and Duff scattered throughout the book.

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Not the greatest photo of the unprinted Barcelona, but that's in there too.

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One of my favorite Axl photos.

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I took some photos in color too!

I might not ever be able to share the whole book with everyone, but at least you guys can check out a thumbnail overview:
overview.jpg

Anyway, that's one of the few things that has kept me occupied during the pandemic. I never kept count of how many hours I spent on this, but needless to say it was a lot. But I'm very satisfied with the results.
Knowing that this was for no other reason than to put a smile on my own face, there was a certain level of satisfaction having total control. I'm a stubborn guy so obviously
I wanted to do it all myself which obviously resulted in a very painful grind as I worked from concept to production. Doing the layout probably was the most stressful because of
how precise things needed to be. Constantly checking alignments and widths and colors were correct etc. But writing was probably the most difficult because that's truly where
creativity is essential. Even if only a handful of people end up reading what I wrote, I know I didn't want to halfass it.

How much did it cost? You don't want to know. It wasn't cheap but I can guarantee you that I might have paid double if it meant being able to avoid the hundreds of hours
required to actually create it in the first place. But I didn't compromise on anything - It's the size I wanted, the paper stock I wanted, the binding I wanted, the quality I wanted.
I only intend to do this once, so I knew I had to do it right or not do it at all.

What do I do with it now? Well it's going to end up under my coffee table of course! No matter how interested in GNR or lithos a guest to my home might be, explaining and
showing the lithos to them always ends up being an awkward affair - so much so that I rarely even try unless I'm certain they're a GNR fan. But with an actual coffee table book,
it actually makes it a lot easier to talk to people about it. Even people who might not even care about concerts. It's a pretty powerful icebreaker to be able to say "Hey, check this out. I made this."
There's just something special about the tactile nature of flipping through a book.

So yeah, hope you guys enjoy. Maybe one day GNR will bring out their own book... but I always think mine will be better ;) Even if I do say so myself :P

This is so Amazing. Exactly what I pictured in my mind for the coffee table book. 

 

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On 7/14/2021 at 5:33 PM, facefirst said:

www.geoffmay.com

That was a fun trip. Thanks for sharing. Great stuff. Is it odd the one I couldn't stop looking at was the Beastie Boys Pez? I really enjoyed looking at your creations wishing I had some tshirts.

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  • 2 weeks later...
3 minutes ago, A.R.S.D. said:

No lithos there or are they already sold out?

My understanding is that the lithos probably won't be available online - but the litho shirt (event shirt) will be. But it'll be very limited - I believe concert-specific items like each concert's event shirt might only be available for 48 to 72 hours and then pulled.

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Note that the online shirt and in-person shirt are printed slightly different. Online event shirt has the litho design on the FRONT and nothing on the back. In-person event shirt has the litho design on the BACK and has a small breast pocket design on the front (like how they did the event shirts from late 2017 onwards).

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Good concept. Stones did this their last tour. They even made lithos available. The difference being the ones sold at shows were hand numbered, while the ones sold online weren’t. 
 

Hard to wait in line and/or carry that stuff for the entire show 

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1 minute ago, guitarpatch said:

Good concept. Stones did this their last tour. They even made lithos available. The difference being the ones sold at shows were hand numbered, while the ones sold online weren’t. 
 

Hard to wait in line and/or carry that stuff for the entire show 

Agreed - collecting the lithos takes a weird type of dedication :P Unless you're lucky enough to have merch sales outside, you have to be prepared, patient, vigilant and last but not least lucky (with the weather) etc to come home with a pristine litho from the show.

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1 hour ago, amaninjapan said:

Hey guys - some of the tour merch will be available for purchase online, so you don't have to be at the show to grab what you want!

https://gnrtourtruck.com/

The website is OFFICIAL, merchandise is OFFICIAL. Enjoy!

Certainly a better idea than GNAIR, but have they even promoted this at all? It would make more sense to add a section called 'GNR Tour Truck' on their official website store.

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1 minute ago, Live Like a Suicide said:

Certainly a better idea than GNAIR, but have they even promoted this at all? It would make more sense to add a section called 'GNR Tour Truck' on their official website store.

Impossible because tour merch is completely separate from official website merch. Official website is run by Universal/Bravado. Bravado used to do tour merch but as of the start of 2020, Bravado lost the contract to do tour merch for GNR and all tour merch is now done by Global Merchandising, their competitor. Stuff on the official gnr website is still Bravado. With the current setup, what you're asking would be like asking the Pepsi website to sell Coca-Cola products.

As for promotion, this website is literally just for the tour and is a new addition so there's going to be teething issues. With all the covid stuff still an issue, they're playing it by ear just like everybody else trying to plan 3/6/12 months ahead during a pandemic. I'm sure they didn't want to overpromote and undersell - imagine if they had promoted it for three months beforehand and then it never eventuated - then everybody would have complained that they didn't get what they promised. Kinda stuck between a rock and a hard place.

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3 minutes ago, amaninjapan said:

Impossible because tour merch is completely separate from official website merch. Official website is run by Universal/Bravado. Bravado used to do tour merch but as of the start of 2020, Bravado lost the contract to do tour merch for GNR and all tour merch is now done by Global Merchandising, their competitor. Stuff on the official gnr website is still Bravado. With the current setup, what you're asking would be like asking the Pepsi website to sell Coca-Cola products.

As for promotion, this website is literally just for the tour and is a new addition so there's going to be teething issues. With all the covid stuff still an issue, they're playing it by ear just like everybody else trying to plan 3/6/12 months ahead during a pandemic. I'm sure they didn't want to overpromote and undersell - imagine if they had promoted it for three months beforehand and then it never eventuated - then everybody would have complained that they didn't get what they promised. Kinda stuck between a rock and a hard place.

That makes total sense. Thank you for clarifying it all!

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54 minutes ago, gnr1967 said:

I was so lucky to get a Hershey Litho this weekend. I just happened to luck out because one of the merch stands “found” a couple unsold ones at the end of the concert and I bought one towards the end of the show just before I left. They told me earlier that evening that they had sold out, so I was really lucky to get one at the end of the night. 

8D4A6462-A268-4CAC-9B1D-8DBABC9F8B17

 

Congrats on the score.

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