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Kanye West - Diamonds Are Forever (Video)


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Here's a link to Kanye West's new video "Diamonds Are Forever":


The song is about the diamond trade in Sierra Leone. Illegal diamond trading has led to the deaths of thousands of civilians in the last ten years in the small country of Sierra Leone, as battles continue for control of diamond mines and the stones found within.

I love how this guy thinks:

"I mean, my music isn't just music - it's a medicine. I want my songs to touch people, to give them what they need. Every time I make an album, I'm trying to make a cure for cancer, musically. That stresses me out!"

Here's a little video insight:

When it came to the video, West wanted the clip to juxtapose the beauty of the rocks themselves with the pain associated with its trade. The Hype Williams-helmed clip was shot over a three-day period in Prague, and was shot in black-and-white to mirror old-world glamour, as in a DeBeers diamond commercial, and to expose the horror of the blood-diamond trade.

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