He was around during the Locker fiasco briefly. He had Atlas a day or 3 before it was widely available, so he was trying to rub that in people’s noses. He compared it to Sweet Home Alabama, which honesty, I can see why.
If Kaneda was still around, he’d say something like this:
“Guys. Look. Announcement is for more merchandise. Get a life. Go outside.”
Even tho this is the umpteenth time they’ve done this to us, I still find it quite amusing.